...a symbol of Iowa's beauty. Help us keep it that way. The rose is the international symbol for beauty, and the wild rose is Iowa's official state flower. You also see the rose on the Iowa Department of Transportation's Adopt-A-Highway signs and on Resource Enhancement and Protection (REAP) license plates. No wonder Keep Iowa Beautiful selected the wild rose as the symbol for its organiztion and programs! Thanks to our board member, Bill Fultz, for our beautiful logo design.